Seoul Specialty Shops

Seoul is a unique shopping destination...WHY? It's the perfect blend of old and new, upscale and affordable, fast-fashion and customized designer wear...in Seoul, you can find anything as the city caters to every taste, style and wallet!

A large number of unique specialty shops can be found all around Seoul - in areas such as Hongdae, Apgujeong, Sinsadong, Myeongdong and Insadong. These shops sell customized items that cannot be found elsewhere, some of them also have an online shopping mall website and most of these specialty shops are run by young and up-coming individuals - fashion designers.In Korea, it is fairly easy to start your own business, so opening a shop has proven an attractive choice for many young people wanting to sell their own creations! Because of the nearby, giant wholesale market in Dongdaemun, it is easy for designers to get materials and they can stay updated on the latest trends. Specialty shops bring diversity and creativity to the city and makes Seoul a unique shopping destination!

wwa

wwa is no ordinary fashion designer brand. It is exclusive, only two shops in the world, it's fun, gorgeous, multifunctional. It is affordable luxury fashion design at around 200$-400$.

ARITAUM

The ARITAUM cosmetics stores in Myeongdong and Hongdae, offer all cosmetic brands from Korean cosmetics company AMORE PACIFIC. There are several and some of the most popular ones would be IOPE and

Addicted

Addicted specializes in introducing unique European, forward-thinking brands. Addicted brings different styles together while keeping each of the brands' own identity and originality.

BOY+

BOY+ is a select shop in Apgujeong. It is one of the trendiest specialty shops in Seoul collaborating with local Korean brands like: pushBUTTON and LICK MY LEGS, also including their own label; BOY+.