Myeongdong Highstreet Fashion Stores

Korea has rapidly become a battleground for global 'fast fashion', the affordable high street fashion stores. In 2006, Japanese brand Uniqlo arrived in Korea, followed by America's Forever 21, Spain's Zara in 2008 and Sweden's H&M in 2009.

Most recently, casual brand Abercrombie & Fitch has decided to open stores in Korea, and the U.K.'s Topshop is in talks with importer Cheil Industries (Samsung) to open a store here. The Korean fashion market is exploding. Foreign brands that have opened stores in Korea have seen sales skyrocket prompting them to have positive expectations of the market's growth potential. Besides a large number of foreign brands, Korean brands such as Codes Combine, LeShop, E-land, SPAO and MIXXO are all still in the game and fighting to stay afloat. Samsung's newest brand: 8 Seconds is a good example of a Korean brand trying to captivate it's customers in 8 seconds, hence the name.


Gap Myeongdong, Seoul Metropolitan City

GAP doesn’t need much of an introduction due to its far-reaching global appeal, this particular location in Myeongdong is special because it was the first GAP store ever introduced in Korea.


H&M Myeongdong, Seoul Metropolitan City

H&M is a global fashion brand and design pioneer. Collaborations with style icons such as Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Comme des Garçons, Sonia Rykiel and Lanvin.

American Apparel

American Apparel Myeongdong, Seoul Metropolitan City

American Apparel has remained popular in Korea ever since arriving here. The clothing line focuses primarily on comfort and a good fit. Known for its slightly more urban look and provocative adverts.


Uniqlo Myeongdong, Seoul Metropolitan City

UNIQLO, MADE FOR ALL. Uniqlo recently opened a brand new flagship store in a prime location in the busy shopping area of Myeongdong, which boasts the most expensive real estate prices in Korea.

Forever 21

Forever 21 Myeongdong, Seoul Metropolitan City

Forever21 is a U.S.-based casual wear brand with branches all around the world. In Seoul it is located on Myeongdong’s Fashion Street. Modern women’s wear, accessories, shoes, bags, and men’s wear.


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