Jongno-gu Specialty Shops

Seoul is a unique shopping destination...WHY? It's the perfect blend of old and new, upscale and affordable, fast-fashion and customized designer Seoul, you can find anything as the city caters to every taste, style and wallet!

A large number of unique specialty shops can be found all around Seoul - in areas such as Hongdae, Apgujeong, Sinsadong, Myeongdong and Insadong. These shops sell customized items that cannot be found elsewhere, some of them also have an online shopping mall website and most of these specialty shops are run by young and up-coming individuals - fashion designers.In Korea, it is fairly easy to start your own business, so opening a shop has proven an attractive choice for many young people wanting to sell their own creations! Because of the nearby, giant wholesale market in Dongdaemun, it is easy for designers to get materials and they can stay updated on the latest trends. Specialty shops bring diversity and creativity to the city and makes Seoul a unique shopping destination!


Ssamzigil Jongno-gu, Seoul Metropolitan City

Ssamzigil is a unique shopping experience located in the corner of Insadong. It is constructed as an open-space, spiral shopping mall complex with green plants and vines surrounding the building.


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