Apgujeong Shopping

Shopping in Seoul is just as immense as the city itself. Anything from chic department stores & indoor bazaars to funky flea markets and cool specialty shops. You can buy anything here. Come to Seoul and shop till you drop!

Shopping in Seoul is in many ways very similar to eating out in Seoul...it's addictive. You can go anytime a day or night, that's right, Koreans invented the term 'midnight shopping'. Window shopping in Seoul is doable, but difficult unless you're only looking to satisfy you visual eye. Seoul's most famous shopping areas: Myeongdong and Dongdaemun rightly receive a lot of attention, but there is more to Seoul than meets the eye. Areas such as: Cheongdam Luxury Street, Garosu-gil Street and Rodeo Street in Apgujeong - along with Seoul's largest underground shopping mall in Asia - COEX, all greatly contribute to making Seoul a shopper’s paradise. So whether you prefer mega shopping malls, wholesale shopping, cheap bazaars, antique markets or electronics & IT, Seoul caters to everybody - and not only in Korea, but also worldwide, as Koreans love online shopping and you can find hundreds of so-called Online Shopping Malls based in Korea.


Addicted Apgujeong, Seoul Metropolitan City

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Addicted specializes in introducing unique European, forward-thinking brands. Addicted brings different styles together while keeping each of the brands' own identity and originality.

The Galleria

The Galleria Apgujeong, Seoul Metropolitan City

The Galleria Department Store stands an iconic architectural landmark in Apgujeong and well known as also one of the most popular luxury-brand fashion malls in Seoul offering famous luxury-brands.

Hyundai Department Store

Hyundai Department Store Apgujeong, Seoul Metropolitan City

Located at the center of luxury goods commerce, the Hyundai Department Store of Apgujeong has played a leading role in high-quality shopping ever since its opening in 1985.


WOOYOUNGMI Apgujeong, Seoul Metropolitan City

High-end menswear clothing brand created in 2002 by the Korean designer WOOYOUNGMI - offering their audience: "Beauty to break the routine of modern living".

General Idea

General Idea Apgujeong, Seoul Metropolitan City

General Idea by Bumsuk is run by the famous male designer Choi Bumsuk - well known for his unconventional and free-wheeling designs. The style is unique and the shop interior antique vintage.


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  • 360 Panoramic View
  • Video